Social channels become a market place for wine connoisseurs. 4.669 classified and analysed user opinions reveal: Riesling is particularly popular in Germany.
Content:
The netnographic survey shows the large number of weblogs, communities, forums and Twitter streams in the German web 2.0 which discuss the topic of wine. Therefore, the main focus of the analysis was the question of which wines and winemakers are actually a topic of conversation among German users. Results in forums and blogs included the Top Three: wines, grape variety and growing area.
Survey:
- Comprehensive evaluation with the aid of ethority’s own monitoring technology gridmaster
- Period of the study: end of February/beginning of March 2009
- Sample: 826 user comments in forums and 3.843 user comments in weblogs
