90.000 user opinions show that Barack Obama’s profile on the internet is little better than John McCain’s.
Content:
The brief study concerning the US election was conducted in cooperation with Financial Times Germany for the analysis of the buzz with regard to the presidential candidates Obama and McCain. Among other things, the results showed that the buzz about the democratic candidate Obama is higher on web 2.0, whereas McCain’s results within German and Spanish speaking areas are little worse than Obama’s.
Survey:
- Comprehensive evaluation with the aid of ethority’s own monitoring technology gridmaster
- Period of the study: June/July 2008
- Sample: 90.000 user opinions
- Surveyed channels: German, English and Spanish weblogs, online forums and news sites
