New internet start-ups bring a breath of fresh air to the social web. The social shopping platform DaWanda was chosen by 50.000 users as their most popular German start-up.
Content:
In spring 2009, the ethority Start-up Study, in cooperation with Wirtschaftswoche, analysed user comments concerning 450 German start-ups. The surveyed image value illustrates the ratio of positive and negative brand references. When relating this value to the determined buzz, an important insight into role and size of the individual start-ups on the German web 2.0 can be gained. While Spreadshirt and DaWanda clearly have a positive buzz, StudiVZ actually brings up the rear with a negative value.
Survey:
- Comprehensive evaluation with the aid of ethority’s own monitoring technology gridmaster
- Period of the study: 3 evaluations in 2008 - 2009
- Sample: 50.000 user opinions
- Surveyed channels: German forums and weblogs
- Analysis of buzz rate (quantity of references) and image value (by taking attitudes into account)
