Over 90 percent talk about food and beverages on web 2.0 – first and foremost about Haribo and Coca Cola.
Content:
The FMCG Buzz Study, in cooperation with the magazine Internet World Business, identifies the dominant brands in the field of Fast Moving Consumer Goods. Moreover, the study provides information about the attitude towards individual brands based on the occurrence of positive, negative or neutral user comments concerning the brands examined.
Survey:
- Comprehensive evaluation with the aid of ethority’s own monitoring technology gridmaster
- Period of the study: June 2009
- Sample: 30.000 comments concerning 26 categories from 3 major domains (Food & Beverages, Beauty and Household Detergents) with 10 brands respectively
- Surveyed channels: forums, weblogs and rating portals
