Like no other CEO, Josef Ackerman has caused a stir on the web - as was the result of an analysis of over 6.800 forums and blogs.
Content:
The CEO Reputation Study illustrates the frequency with which the CEOs of major German companies are discussed on web 2.0. Here, not only the number of mentions was evaluated but also the perception of the respective CEOs as well as their leadership issues such as leadership quality, strategy and vision.
Survey:
- Comprehensive evaluation with the aid of ethority’s own monitoring technology gridmaster
- Period of the study: February - May 2008
- Sample: more than 60.000 comments (from the years 2007/2008) concerning a total of 59 CEOs (e.g. DAX companies)
- Subject of the study: reputation (evaluation of attitudes and opinions) & 6 topics concerning leadership
- Surveyed channels: forums and weblogs
