Brands in the automotive industry achieve the highest buzz rating, because users who are interested in the automotive sector use the web 2.0 to discuss vehicles.
Content:
The Brands in Social Media Study was conducted in cooperation with BVDW, Hightext Verlag and Frankfurter Allgemeinen Zeitung and illustrates the intensity of user discussions about brands in the context of consumer generated media. Moreover, the study provides insight into the distribution of online user conversations on various social media platforms.
Survey:
- Comprehensive evaluation with the aid of ethority’s own monitoring technology gridmaster
- Period of the study: August 2008
- Sample: 1.100.000 consumer opinions concerning 550 brands from 10 different core branches
- Surveyed channels: weblogs, forums, video platforms, microblogging services and social networks
