Which celebrity is the most internet-hyped? Which celebrity is long buried in oblivion? More than 335.000 user opinions speak for themselves.

The Celebrity Buzz Barometer by ethority in cooperation with Sueddeutsche.de, bunte.de and bild.de demonstrates the intensity with which international and national celebrities are...

Over 90 percent talk about food and beverages on web 2.0 – first and foremost about Haribo and Coca Cola.

The FMCG Buzz Study, in cooperation with the magazine Internet World Business, identifies the dominant brands in the field of Fast Moving Consumer Goods. Moreover, the stud...

New internet start-ups bring a breath of fresh air to the social web. The social shopping platform DaWanda was chosen by 50.000 users as their most popular German start-up.

In spring 2009, the ethority Start-up Study, in cooperation with Wirtschaftswoche, analysed user comments concerning 450 German start-ups. The surveyed image value illustrates the...

Social channels become a market place for wine connoisseurs. 4.669 classified and analysed user opinions reveal: Riesling is particularly popular in Germany.

The netnographic survey shows the large number of weblogs, communities, forums and Twitter streams in the German web 2.0 which discuss the topic of wine. Therefore, the main...

Brands in the automotive industry achieve the highest buzz rating, because users who are interested in the automotive sector use the web 2.0 to discuss vehicles.

The Brands in Social Media Study was conducted in cooperation with BVDW, Hightext Verlag and Frankfurter Allgemeinen Zeitung and illustrates the intensity of user discussions...

Customer satisfaction is the primary branding in times of social media. The CRM Monitor shows that, among a total of 23 branches, American Airlines remains the number one business company when it comes to customer service.

ethority’s CRM Monitor identifies numerous brands and their position in the relevant dimensions of customer relations. At this, different branches (e.g. aviation, automotive, trave...

90.000 user opinions show that Barack Obama’s profile on the internet is little better than John McCain’s.

The brief study concerning the US election was conducted in cooperation with Financial Times Germany for the analysis of the buzz with regard to the presidential candidates Obama...

Like no other CEO, Josef Ackerman has caused a stir on the web - as was the result of an analysis of over 6.800 forums and blogs.

The CEO Reputation Study illustrates the frequency with which the CEOs of major German companies are discussed on web 2.0. Here, not only the number of mentions was evaluated...

Users talk. Not only in but also about social networks. Over 44.400 globally surveyed and evaluated user opinions ranked Facebook as the most popular social network in the world.

The main focus of the netnographic study “International Social Networks“, published in May 2008, was on the buzz concerning the 100 largest networks in the world. However, the study’s...

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