Not everywhere are the consumers of today easy to grasp, neither from the perspective of the conventional channels such as TV, Print, Radio nor by novel innovations like Social Media. Media usage behaviour has become fragmented and the close bond between many brands and consumers is suffering. The medium internet enables users to move exceedingly selective. In doing so, they mainly come into contact with what is especially relevant for them.
The challenge of strategy development in Social Media lies in coping with the real-time phenomenon. As Brand Affinity Specialist, ethority develops sustainable strategies that standardise “bonding” brands and products to consumer potentials. Our strategies are designed in accordance with today’s decentralised and individualising tendencies of the changing media usage behaviour.
