Social Media Market Research identifies, surveys and evaluates genuine discussions on the internet. Thus, Social Media Market Research sets itself apart from conventional online surveys and complements conventional qualitative market research.
The aim is to extract the actual meaning of what is said – by direct means of the relevant discussions of the respective target group and not by random sampling. We identify which pages your customers visit, the topics they talk about, the things they like and don’t like. In short, we investigate what makes your target group tick, because every day millions of customers deal with products and brands on the internet. Not mutely, however, but they think aloud about their experiences.
Web 2.0 offers a variety of platforms on which users assemble in groups in order to exchange opinions about certain companies, brands or products. They are respective target groups because they deal with products and brands. By using our comprehensive survey we are able to move alongside them in real time. A major advantage over manual research is that we do not exclude any sources. We follow the users’ communication beyond blogs and communities and analyse its meaning. Thus, we add to conventional market research with these genuine and mature experience and decision dialogues of online users.
Products and Solutions
1. Basic Social Media Research
With our basic research products, such as the Social Media Benchmark, Pulse-Check or Online Brand Equity Index (OBEX) you gain a quick overview of your brand’s performance in social media.
2. Advanced Social Media Research
Our advanced research products are suited for answering specific questions about the perception of brands, companies and products in social media. This provides a deep insight into markets, trends and the competitive environment.
3. Tailormade Social Media Research
Here you can find tailor-made solutions in order to gain insight into the consumer’s world and lifestyle, from deep psychological interpretations of your clients’ needs to an ethnographic analysis of online communities (netnography).
