With our systematic and continuous real time survey we analyse all relevant user-generated channels and, in contrast to various other providers, we conduct a comprehensive survey. At this, our monitoring is much more profound than conventional search engines and records all relevant and substantial comments in blogs, online communities and on microblogging platforms. Not only for one country but, according to what is required, even globally in over 70 different languages.
Whatever the users are up to, talk about, exchange, decide and experience in social media channels we will display with our monitoring and summarise all information for you in our analysis – so that you have information you can actually work with. Because of web 2.0, the consumer communication has changed in a way that allows you to listen to the users, how they exchange opinions about brands, products and about your company.
A number of questions can be answered with Social Media Monitoring:
- On which channels do users talk about your brand?
- What are the main topics that users associate with your company?
- What is the general mood – positive or negative opinions?
- How does the conversation occurrence (buzz) develop over time?
- How are your competitors perceived?
This intense listening is the basis for all further analyses or activities on web 2.0 because it provides targeted communication based on the customers needs.”
Products and Solutions
1. Basic Social Media Monitoring
Basic Social Media Monitoring is our product for all companies and organizations who want to take the first step towards social media.
2. Advanced Social Media Monitoring
Advanced Social Media Monitoring will be able to answer more complex questions than the basic product because of its increased depths of investigation.
3. Tailormade Social Media Monitoring
Our clients, who already experience the change of communication, find a corporate and departmental solution in our tailor-made products. The depth of investigation is freely scalable in all individual aspects and therefore allows a realization according to the individual needs and objectives of our clients.
