Purchase decisions are made by the consumers within user generated media more and more often. Simultaneously, it becomes more difficult to reach the consumers in these virtual surroundings with the traditional marketing instruments. Here, new steps must be taken. An especially effective way is the recommendation marketing or word of mouth marketing. As several studies have already shown, user in online communities and weblogs highly affect each others purchase decisions by mutual product recommendations. ethority is specialized in observation, initialization and control of word of mouth campaigns. In addition to the offer of word of mouth marketing, ethority is your competent partner for all aspects of online marketing.
ethority feels at home in web 2.0 and within the blogosphere. We know which online communities are the most opinion forming and we know the major bloggers. We are able to utilize our knowledge of the participation web systematically in favour of your active marketing. This marketing ranges from search engine marketing over the setup of weblogs to viral marketing.
Our offer provides you with answers to your most important questions:
ethority feels at home in web 2.0 and within the blogosphere. We know which online communities are the most opinion forming and we know the major bloggers. We are able to utilize our knowledge of the participation web systematically in favour of your active marketing. This marketing ranges from search engine marketing over the setup of weblogs to viral marketing.
Our offer provides you with answers to your most important questions:
- Word of Mouth:
ethority grants you access to the consumer generated media in order to place your product or brand near the users and, thus, under discussion.
- Community Management:
ethority helps you to benefit from the advantages and opportunities of online communities. Seize the chance of placing and promoting your products and brands in these channels, for example by content partnerships or the build-up of your own brand communities.
- Corporate Blogs:
ethority is a Corporate Blog Full-Service Partner. We are able to handle everything 100% in-house, ranging from design concepts and content management to the increase in traffic.
- Agenda Setting:
ethority assists you with appearing on the agenda of respective opinion makers and stakeholders with your issues and, consequently, to stay under continuous discussion.
- Viral Marketing:
The purpose of every viral marketing campaign is to generate as many recommendations as possible. For this, the internet is highly suitable, because it is much faster and more effective than traditional communication media. Furthermore, the head start based on trust adds to these personal recommendations.
- SEO/SEM/SMO:
For many years now, ethority has attended to the traditional sector of online marketing, providing search engine marketing and search engine optimization. In the times of web 2.0, this also includes social media optimization. ethority coordinates these measures and is thus able to generate a concept according to your needs.
