Social Media Research identifies, collects and evaluates authentic online discussions. This method distincts Social Media Research clearly from classic online questionnaires. Social Media Research is a great addition to the conventional qualitative market research.
With the analysis of relevant discussions among your target group – and not by a random sample – we aim at gathering the real meaning of what has been said. The internet provides a great space for millions of customers who deal with brands and products on a daily basis. They share their experiences and thoughts with other users and do not keep silent. We find out where users discuss your brand, what they talk about, what they do and do not like. In short: we research what makes your target group tick.
The web 2.0 offers a huge variety of different platforms on which users discuss specific companies, brands, or products within their own community or group: they are the affected target group because they interact with products and brands. With our complete survey, we are able to move along with them in real time. One main advantage of our method over manual research is that we do not exclude any source. We pursue the users’ conversations beyond forums and blogs and analyze their meaning. With this authentic and mature consumer dialogues, we are able to enhance the classic market research.
Are you interested in learning more about Social Media Research?
