Vital Digital Market Intelligence for the Retail Industry
When buying FMCG or deciding where to buy, the Internet plays a vital role for many consumers.
Our Retail Solutions provide insights into the research patterns, behavior and attitudes of intenders, empowering retailer, agencies and third parties to make important business decisions.
Learn What’s Driving Consumer Intenders
Knowing how consumers buy different consumer goods is essential. ethority helps retailers, agencies and third parties understand intender demographics, online research and shopping behavior and other activities that signal purchase intention.
Understand Offline Purchase Behavior
Buying those goods often originates in the online channel but culminates with an offline purchase – users love to compare prices and find the ultimate bargain. To help marketers prove the value of their online marketing efforts, ethority has the unique ability to integrate offline purchase records with online shopping behavior, providing a complete understanding of the shopping process – from online research to an offline purchase.
Optimize Marketing Investments
We help clients understand consumer response to a variety of digital marketing efforts such as email, search and display advertising. These insights are used to create more efficient marketing plans and to optimize every dollar spent not just online, but offline too.
Prepare for the Next Digital Generation
Success in retail marketing is largely determined by the ability to leverage mobile platforms, user generated content, social networking channels and other emerging media. From wiki’s and widgets, to video and viral marketing, research provides deep insight into consumer attitudes and behavior.
To learn more about our Retail Solutions, please contact us today.