In social media, users particularly compare their views on high priced goods
Cosmetics still enjoy great popularity among German consumers. Despite the crisis-ridden year 2009, ample amounts of skin care products were sold to both men and women. While sales in drugstores and perfumeries remained on the previous year’s level, more and more manufacturers discovered the pharmacy as an additional market. Also in the cosmetics industry the trend is clearly towards natural products. Sustainable and resource-friendly production is highly popular, especially in the field of body care because it promises better tolerability in general. Here, the most promising growth potential is in products for dry, sensitive or mature skin.
With a share of 3,2 percent in the buzz, the cosmetics industry ranks 8th in the ethority ”Brands in Social Media” study. Here, the number one is Nivea. Cosmetics are often discussed in forums, blogs and online video platforms and especially opinions about high priced goods are exchanged with other users.
Therefore, it is self evident that cosmetics companies need to gather information about present and future customers. This can be done by means of social media monitoring tools like the gridmaster® system. Subsequently, a direct contact may be established via the extensive channels of communication provided by the social web.
