Automotive – In no other branch do users participate with such passion and frequency

Only a few branches are subject to a major change just like the automotive industry. In light of climate change, the consumers’ awareness of resource-efficient drive technology is...

With a share of 18,9 percent in the branch buzz, Entertainment Products are still a hotly discussed topic

The development in entertainment technology is inexorably moving forward. Digital technology is everywhere and soon the last analogue devices will be banned from the shelves...

Internet Brands cause Engagements to flourish.

Almost ten years since the bursting of the dotcom bubble, the branch of internet brands has stabilised. The former founding spirit may have suffered a little but there is enough courage as...

Apart from AOL, T-Mobile and Vodafone the global players are hardly represented in social networks, microblogging and video portals

Telecommunication companies face great challenges: they take up the cause of global networking. Much has happened since the time the post office provided bulky telephones with...

A share of 6,3 percent in the branch buzz illustrates the good prospects for investing in this segment.

Despite the crisis-ridden year 2009, the tourism industry enjoys great popularity. In recent years, a growth of 7 percent could be registered and the sector hit a new record high. But this...

Relatively little engagement in this sector offers special opportunities.

Nowadays, financial institutes are compared with each other more than ever. The subprime crisis of 2008/2009 and its consequences have taught the consumers to have a closer look an...

Over 400 Forums and Communities offer a wide potential.

While Nike continues to make profit, most of the other labels are confronted with serious problems. Participants of the Fashion Week in Venice, Paris and Milan found it hard to make...

In social media, users particularly compare their views on high priced goods.

Cosmetics still enjoy great popularity among German consumers. Despite the crisis-ridden year 2009, ample amounts of skin care products were sold to both men and women. While...

Electrolux lights the way: 65.000 members in numerous groups on Facebook.

More and more electronic helpers find their way into households in the form of small robots. The main part of operations, especially those in larger appliances such as refrigerators, is...

The services of insurance companies are primarily discussed in blogs.

Private households as well as business companies need to guard against damage. The calculation of the chance of loss or damage, on which the insurance premium depends, varies...

In this branch, the increased need for information requires a user-centered and genuine dialogue.

In the past and present, health is a major issue for everyone. Moreover, the pharmaceutical industry has to face economic challenges. Black market products and grey imports not only...

ethority’s Client Portfolio: 25% DAX companies, 50 global consumer brands, B2B companies, global media networks, digital marketing & PR agencies.

Director Partner Management

fon: +49 40 - 300 699 831
mail: joern.jagdhuber(at)ethority.de
Xing: Jörn Jagdhuber