CEO & Founder

Sten Franke, founder and CEO of ethority, has been successful in developing innovative online marketing and Social Media Intelligence solutions for national and global companies since 1998. He is a pioneer in the development of semantic web monitoring systems and founded Germany’s first start-up for web monitorings called “gridpatrol GmbH” back in 2001. After the successful market introduction he integrated the IT- and software –provider into ethority GmbH & Co. KG in 2006.In addition to publications, presentations and commitments at events relating Social Media monitoring, marketing, as well as market and opinion research, it was under his direction that numerous studies were initiated. Those studies cover different topics like the perception of brands and products, respectively the behaviors of users and buyers in Social Media (e.g. blogs, online forums, communities, social networks, video sharing platforms, etc.). Being the first chairman of the AK Social Media at the BVDW (Bundesverband Digitale Wirtschaft) he has made a significant contribution to the development of new transparent online advertisement standards, as well as to the professionalization in the domain of Social Media marketing. Furthermore, he is the co-founder of the Social Media club in Hamburg and Munich. His main focus today lies on the strategic and global orientation of ethority.

Contact:
phonen: +49 40 - 300 699 821
mail: sten.franke(at)ethority.de
twitter: @sten_ethority
Xing: Sten Franke