Ethority is your expert partner for evaluating and managing internet based word of mouth. For this purpose, ethority provides both multilingual market research and marketing tools in order to improve publicity, sales and the target group’s perception of your brand.
Thus, we are located at the core of the fastest growing trend – word of mouth marketing (WOMM), which is also known as recommendation marketing by digital word of mouth.
Recent studies support the fact that, within many industry sectors a significant number of consumers (up to 69%) base purchase decisions for products and services on online reputations as well as on recommendations made by other consumers. These findings result from various studies examining processes of purchase decisions, e.g. the studies of market researchers Nielsen and Forrester.
Advice from consumer to consumer: word of mouth. The reason for the rapidly growing significance of word of mouth is the internet and in particular online communities, weblogs and other social media platforms.
Imagine being able to analyze and affect consumer’s opinions and recommendations - concerning you and your competitors’ products - worldwide and in all relevant languages. What is more, try to visualize the capability of interpreting this information in terms of the cultural background of the markets. And, finally, imagine having the power to influence the progression of these discussions so that they meet your strategic aims. What you see is ethority.
Recent studies support the fact that, within many industry sectors a significant number of consumers (up to 69%) base purchase decisions for products and services on online reputations as well as on recommendations made by other consumers. These findings result from various studies examining processes of purchase decisions, e.g. the studies of market researchers Nielsen and Forrester.
Advice from consumer to consumer: word of mouth. The reason for the rapidly growing significance of word of mouth is the internet and in particular online communities, weblogs and other social media platforms.
Imagine being able to analyze and affect consumer’s opinions and recommendations - concerning you and your competitors’ products - worldwide and in all relevant languages. What is more, try to visualize the capability of interpreting this information in terms of the cultural background of the markets. And, finally, imagine having the power to influence the progression of these discussions so that they meet your strategic aims. What you see is ethority.
The significance of ethority’s expertise results from the simple axiom of culture being language and language being culture. Words can be translated, but their entire meaning can never be interpreted without a detailed knowledge of culture and their background. This competence is part of the service that we place at your disposal.
We are native speakers of German, English, Spanish, Portuguese, French, Russian, Arabic and Chinese, to name just a few of the languages we have in our team. Moreover, we are economists, sociologists, lawyers, journalists, advertising experts, linguists and psychologists. We uncover relevant market information which to the untrained eye may be hard to separate from the seemingly impregnable masses of online data.
