ethority – Social Media Intelligence is one of the leading providers of monitoring, market research and strategy in the Social Web. For more than a decade the experts for Social Media Intelligence have been successfully advising agencies, global players, brand manufacturers, online brands and medium-sized companies from different consumer and business domains. ethority compiles comprehensive market studies , develops smart Social Media strategies and offers tailor-made monitoring solutions for companies and agencies in more than 70 languages. The gridmaster –technology has been designed specifically to offer one of the most efficient tools for Social Media monitoring. Apart from individual results and standard KPIs like buzz, sentiment, platforms and topic cluster, it also acquires reach, campaign ROIs, competitor benchmarks, as well as demographic and geographic data. The company employs more than 50 staff members working from Hamburg, Munich and Atlanta. A comprehensive overview of all the relevant German Social Media channel is provided in the Social Media Prisma.
