Segment – Market Analysis (Web 2.0 Online Market Research)
„bobi“ (brand online buzz index) is the world’s first brand monitor for the Web 2.0 - it particularly evaluates comments (opinions) in the social media sector (blogs, communities & newsgroups)
Stage as of May 2007: The sector ranking according to brand related mentionings in the blogosphere:
1. Automobile (26%)
2. Computer-Hardware (13%)
3. Telecommunication (9%)
4. Consumer Electronics (6%)
5. Mobile Phones (6%)
Between January and May 2007 more than 1.363.488 blog postings and 5.015.874 comments in communities and newsgroups were evaluated. In the long-term study particularly brand related consumer opinions are analyzed according to several hundred singular topics in the Anglophone web.
bobi is an innovative brand management tool which maps digital word of mouth of almost 500 brands and the most important topics of the 25 related segments.Automobil, Banken, Biere, Computer-Hardware, Compute-Ganes, Einzelhandel, Elektronikfachhandel, Energielieferanten, Erfrischungsgetränke, Finanzsektor, Möbelhäuser, Mobiltelefone, Online-Partnervermittlungen, Onlinewetten, Pharma, Spielkonsolen, Spirituosen, Sportmarken, Tabak, Telekommunikation, Tierfutter und -zubehör, Touristik, Unterhaltungselektronik, Versicherungen.
„bobi“ (brand online buzz index) is the world’s first brand monitor for the Web 2.0 - it particularly evaluates comments (opinions) in the social media sector (blogs, communities & newsgroups)
Stage as of May 2007: The sector ranking according to brand related mentionings in the blogosphere:
1. Automobile (26%)
2. Computer-Hardware (13%)
3. Telecommunication (9%)
4. Consumer Electronics (6%)
5. Mobile Phones (6%)
Between January and May 2007 more than 1.363.488 blog postings and 5.015.874 comments in communities and newsgroups were evaluated. In the long-term study particularly brand related consumer opinions are analyzed according to several hundred singular topics in the Anglophone web.
bobi is an innovative brand management tool which maps digital word of mouth of almost 500 brands and the most important topics of the 25 related segments.Automobil, Banken, Biere, Computer-Hardware, Compute-Ganes, Einzelhandel, Elektronikfachhandel, Energielieferanten, Erfrischungsgetränke, Finanzsektor, Möbelhäuser, Mobiltelefone, Online-Partnervermittlungen, Onlinewetten, Pharma, Spielkonsolen, Spirituosen, Sportmarken, Tabak, Telekommunikation, Tierfutter und -zubehör, Touristik, Unterhaltungselektronik, Versicherungen.
