bobi (brand online buzz index) is the first online brand monitoring solution, that specifically evaluates online consumer opinions (CGM – consumer generated media) regarding brand image,  brand awareness, Mbrand ranking and the most important topics for each segment in monthly cycles and target group specific.

Bobi analyzes opinion formation of more than 500 of the most popular brands in currently 25 segments. The opinions are identified and subdivided between blog posts and comments in communities and newsgroups. According to recent studies by Forrester and Nielsen opinions articulated in blogs and communities have a high impact on the buying behavior of consumers. Generally posts that entail consumer's experiences with brands and products are considered as important as personal recommendations, as they are authentic and therefore reach a maixmum of credibility.

Bobi provides the following results:

Quantitative Analysis of consumer opinions in blogs and communities/newsgroups

• Sentiment/ Image of each brand
• Brand Awareness/ Intensity of word of mouth
• comparison of each segment's brands
• main topics of segment

Upon registration you get access to the biggest brand indexed monitor for consumer opinion on the internet. Monthly reports keep you up to date and aware of the newest consumer trends in your segment.

bobi presents the current brand sentiment and provides information about the positioning of your brand in comparison to the competition and your segment's benchmarks. This comprehensive analysis enables you to adjust your brand strategy to the newest consumer trends and topics.

Here an overview of bobi results.