August 29th, 2008 by Fiana de Guzman
Just in time for the weekend, I added the Love Bunnies application on Facebook – NO, it doesn’t have anything to do with Playboy! – and found out instantly, just how dirty-minded my colleagues really are… (@ Nils: thanx for naming your bunny Fiana!)
When I read Regina Lynn’s blog announcing Love Bunnies – “the world’s first personalised Facebook sex toy!” yesterday, I have to admit I was intrigued – for work reasons of course. After all, it is a great example for innovative, sophisticated social media marketing.
LoveHoney.co.uk is a British online shop for “Sexy and Secure Adult Shopping” that made use of the social network Facebook to launch their latest product: The Love Bunny. But what exactly is a Love Bunny? To the point: it is a toy for adults made out of silicon – does that ring any bells? Facebook users can add the Love Bunnies application, adopt one of these cute little (rubber)rabbits, name it and start flirting with other Bunnies in a candy cotton world. Furthermore, if you have fallen deeply in love with your Bunny, you can order your very own silicon-Bunny (including a unique birth certificate) and get it delivered to your doorstep.
LoveHoney tells you how it’s done:
How to get a personalised Love Bunny Facebook sex toy
1 Log in to your Facebook account
2 Install the free Love Bunnies Facebook Application
3 Create and name your own Facebook Love Bunny – flirt with other Bunnies and have fun
4 Follow the link on Facebook to buy your unique personalised Love Bunny vibrator for real!
The Love Bunnies Facebook Application
Choose a colour for your Love Bunny, give your Bunny a name and you’re ready to play! You can move your Love Bunny around the Facebook Bunny World Warren, change your Bunny’s mood to show how you’re feeling, and send flirty messages to other Love Bunnies. At any time you can click to buy your Love Bunny vibrator for real.
Buy Your Personalised Love Bunny Vibrator
Your unique Love Bunny is delivered direct to your door in a presentation rabbit hutch box, complete with its unique Bunny birth certificate.
But, it doesn’t stop there. Marketers at LoveHoney seem to know how to work the web 2.0 world – the onlineshop has its own YouTube channel, where new products are presented and introduced in a rather “charming” way, among them, of course, the Love Bunnies:
After “playing” Love Bunnies with a few colleagues, I can tell you that it is worth it to add this application and have a little fun with your friends. We definitely do! Going from 1st to 2nd and 3rd bunny base with one of my colleagues, caused quite a stir at the office today with all the winking, rubbing, undressing and licking… And now, after pushing each others buttons, we are on our Bunnymoon! We’ll both be back soon, maybe with a surprise or two from our trip…
Concluding, LoveHoney has found a way to advertise a hard to solicit product through innovative social media marketing. Evidently, people talk about it! Let’s hope that other marketers get with the program and throw more of such campaigns at us in the future.
