September 24th, 2008 by Nils Maier
With regard to the image a network presents for the users, DaWanda from Berlin scores best. Contrastively, in a comparison of image values, Yigg, the participation news portal, received bottom marks. These are the results of the first German Start-Up Monitor of Hamburg’s social media specialists ethority. Concerning the quantity of comments on the web, StudiVZ as well as Xing are in the lead. Alongside the networks, blog merchandiser Trigami and T-shirt designer Spreadshirt are represented in the Top Ten of the German buzz.
ethority GmbH & Co. KG examined this novel branch more closely, in cooperation with Wirtschaftswoche, resulting in a Buzz Monitor of the German digital founders. For this monitor, comments from news sites, online communities and weblogs within the German internet are automatically registered and classified via gridmaster internet search technology.
Online start-ups are notably dependent on discussions and recommendations on the internet. In online channels, the overall volume of statements concerning the respective start-up and its products might be a major indicator for its economical success. Moreover, the online communication between users about the particular start-up provides a fundamental basis for customer growth. Thus, the buzz exerts direct influence on the foundation’s financial success. These emerging online companies, such as StudiVZ, impressively illustrate the effectiveness of digital word of mouth for company success.
Star-Ups: Tops and Flops:
Start-Ups-Buzz Top 10:
