http://www.ethority.net/blog This is ethority's weblog for social media monitoring, analysis, research and marketing Fri, 30 Sep 2011 14:28:06 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://www.ethority.net/blog/2008/07/31/figure-of-the-day/ http://www.ethority.net/blog/2008/07/31/figure-of-the-day/#comments Thu, 31 Jul 2008 14:03:05 +0000 Sten Franke http://www.ethority.net/blog/?p=59 Nielsen recently calculated for the magazine Automobilwoche that Ford invested 21.2 million euros into the Focus advertising campaign. With 31,212 sold vehicles that makes exactly 679 “ad-euros” per car – not including online advertising.

]]> http://www.ethority.net/blog/2008/07/31/figure-of-the-day/feed/ 1