ethority Weblog » financial times http://www.ethority.net/blog This is ethority's weblog for social media monitoring, analysis, research and marketing Wed, 13 Jan 2010 09:06:42 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 International Media Partners for Social Media Studies http://www.ethority.net/blog/2008/08/14/international-press-partners-for-social-media-studies/ http://www.ethority.net/blog/2008/08/14/international-press-partners-for-social-media-studies/#comments Thu, 14 Aug 2008 08:26:55 +0000 Fiana de Guzman http://www.ethority.net/blog/?p=107 At the moment ethority is working on a study about the US presidential elections 2008. Our database for this study is a compilation of user opinions found in social media such as forums, weblogs and newssites.

These user opinions concern the two candidates Barack Obama and John McCain in general, as well as their image, climate protection, immigration policy and campaign topics such as education, trade, health, foreign and security policy. Since this is an international matter, we will account for English speaking as well as German and Spanish speaking internet users. Our crawler technology searches for all relevant user postings, verifies and categorizes them automatically.

The Financial Times Germany (FTD) will be presenting this study exclusively for the German market in August. Moreover, to accompany this study, we interviewed Stefan Prystawik (Republicans Abroad) and Shari Temple (Democrats Abroad) and produced a podcast focusing on campaign strategies 2.0 in the USA. The podcasts will soon be available on our Website.

Another highly interesting project we are working on at the moment, is a CEO reputation index of the Fortune 500. In collaboration with manager magazin, ethority already conducted a similar study focusing on the “German” Fortune 500.

Now, we are looking for a partner outside of Germany who is interested in presenting a social media study. Of course, we are open to further suggestions and appreciate new ideas. You can contact me directly at Fiana.de.Guzman(at)ethority.de

I am looking forward to hearing from you.

Fiana de Guzman

]]> http://www.ethority.net/blog/2008/08/14/international-press-partners-for-social-media-studies/feed/ 0 g.ho.st-the somewhat different Start-Up http://www.ethority.net/blog/2008/07/29/ghost-the-somewhat-different-start-up/ http://www.ethority.net/blog/2008/07/29/ghost-the-somewhat-different-start-up/#comments Tue, 29 Jul 2008 15:10:30 +0000 Nils Maier http://www.ethority.net/blog/?p=45 On Monday morning I came across a highly interesting article in the Financial Times. The title of this article was Peace for Pixels. The article introduced a start-up from the Silicon Wadi. The company provides its clients an operating system which is not tied to a specific Mac or PC but can be used worldwide via browser and with any internet access. For the user, this service is free of charge and it enables him to access his self-made browser desktop from every web-enabled computer. The domain name g.ho.st also is the motto, at which g.ho.st is short for Global Hosting System. By means of the Palestinian browser desktop, it is possible for the user to administer his emails or have access to his previously filed Word documents, for example. The number of offers, which can be integrated into the g.ho.st desktop, increases from day to day. In order to guarantee a secure and comfortable access for the user, g.ho.st resorts to Amazon as web hoster. Below, the CEO of g.ho.st, Zvi Schreiber, provides a bit more insight into the idea behind the web-based operating system:

In addition to the highly promising technical idea behind g.ho.st, the way the Palestinian start-up works is also worth mentioning. Beside commercial success, Schreiber’s concept when founding this company was to encourage peaceful dialogue in the Middle East. The start-up is supposed to serve as a role model for international understanding in Palestine. G.ho.st has two pillars in this region. One office is located in the Israeli city Modi’in, the other in Palestinian Ramallah. Although the two towns are geographically only a one hour’s drive apart, the distance which is the origin of conflicts between Palestine and Israel is not conquerable without further ado. Nevertheless, in order to facilitate an effective cooperation a continuous video hook-up connecting the two offices has been arranged, for example.

Zvi Schreiber demonstrates the fact that the conflict between the Palestinians and the Israeli can also be peacefully solved by cooperating. In its own special way, the project g.ho.st illustrates the positive and highly innovative synergies which can result from such ideas.

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