The Purchasing Continues - Condé Nast buys Ars Technica

Article by Nils Maier published on May 20, 2008 and filed unter News by using the tags ars technica, condé nast.

After Plaxo and CNet have already passed over the American tech sales counter last week, the extremely popular techblog Ars Technica also changed hands. The techblog from Massachusetts was sold to the publishing house Condé Nast for approx. 25 Million Dollars. The publisher from New York is no blank page in the field of digital media, as they bought wired.com and reddit in 2006. The user rate of Ars Technica should make the German blogger heart beat faster. As estimated by Techcrunch, the blog which now belongs to Condé Nast claims about 4.500.000 Million Unique Visitors per month. Here, in order to enable a better estimation of the dimension of user rates, a comparison with Germany’s most popular weblog is advisable. For instance, Robert Basic registered, by his own account, 212.524 Unique Visitors in January 2008. These numbers clearly illustrate the further developmental potential of the medium weblog in Germany.