Sten Franke about the long term objectives:
“In the long run, it’s about developing standards for advertising in social media and those standards should be compatible to changes happening around the social media’s world”

The establishment meeting took place at ethority – in the heart of Hamburg – amongst others, present were United Internet, GWP, MySpace, StudiVZ, Lokalisten as well as Unister.
Beside the main focus on the possibilities and opportunities in Social Media Marketing, the Arbeitskreis will also emphasize on minor protection and data privacy as well as market research related to the realm of social media.
The Arbeitskreisp is not a closed circle group, but rather it will actively seek interfaces and cooperation in the future – e.g. with OVK or AGOF – in order to accomplish the above mentioned objectives.
As soon as the first results of Arbeitskreis Social Media becomes available, we will give you the coverage in details.