http://www.ethority.net/blog This is ethority's weblog for social media monitoring, analysis, research and marketing Fri, 30 Sep 2011 14:28:06 +0000 http://backend.userland.com/rss092 en For the first time in the history of the IAA electric cars got their own exposition hall. These vehicles carry nowadays the hopes of the automotive industry and have a permanent place in the social web as well. The Volkswagen E-Up, which is not on the market until 2013, is already ... http://www.ethority.net/blog/2011/09/30/electric-cars-become-increasingly-popular-not-only-at-iaa/ “Life is like a rainbow. You need both the sun and the rain to make its colors appear.”  This quote seems especially fitting when looking back on the summer party that ethority hosted last Wednesday in Hamburg, Germany. 70 invited guests gathered at one of Hamburg’s hip locations, the east ... http://www.ethority.net/blog/2011/07/04/ethority-summer-pre-launch-of-the-new-social-media-monitoring-solution/ Discussions about another possible dot-com-bubble boiled up again when the value of LinkedIn soared into vertiginous heights. On its first day of trading LinkedIn’s IPO was up 109%, bringing the company’s valuation to $9 billion. Apart from LinkedIn other tech companies are also under close scrutiny now. ethority wanted to ... http://www.ethority.net/blog/2011/06/17/are-facebook-google-and-other-tech-firms-facing-another-internet-bubble/ With almost half of all airline bookings made online today, it may come as a surprise to learn that travel sites still lag behind when it comes to their use of Social Media. The findings of the L2 Digital Index Travel report reveal just how much potential there is for airlines, ... http://www.ethority.net/blog/2011/05/24/why-travel-sites-should-not-ignore-social-media/ [caption id="" align="aligncenter" width="633" caption="Social media users see “Black Swan” as Best Picture, Darren Aronofsky as Best Director, Natalie Portman as Best Actress in a Leading Role and Jeff Bridges as Best Actor in a Leading Role."][/caption] Social media users see “Black Swan” as Best Picture, Darren Aronofsky as Best Director, ... http://www.ethority.net/blog/2011/02/27/social-media-monitoring-users-see-black-swan-as-the-hottest-oscar-candidate/ “Birth announcement of Social Media Brand Building” of Sten Franke and Roman Schael is now available as a presentation, which visualise the Social Media elementary principles. Enjoy! ethority - Social Media Brand Building (EN) View more documents from ethority. http://www.ethority.net/blog/2009/10/27/the-visualisation-of-birth-announcement-of-social-media-brand-building/ Consumers today are everywhere not easy to grasp, whether from the perspective of the classic channels such as TV, Print, Radio and particular not from Social Media perspective. Media usage behaviour has become fragmented that the close bond between many brands and consumers is disbanding. The medium Internet enables ... http://www.ethority.net/blog/2009/10/22/birth-announcement-of-social-media-brand-building/ Original Article by David Nelles All beginning is hard. The dialog with customers in user generated communication channels will be more than just a free will thing to do in the future, but utmost it will become the obligation of companies. After companies have been quite detached in the last decades ... http://www.ethority.net/blog/2009/05/08/the-five-big-mistakes-of-customer-dialog-in-social-media/ Original Article by David Nelles There it goes; Twitter has become a substantially relevant PR tool. Hence, within only few months a number of brands have experienced, how fast a crisis can spread - thanks to this channel of the 140 characters. The American painkillers Motrin had encountered the anger and ... http://www.ethority.net/blog/2009/04/21/twitter-and-communication-crisis-%e2%80%93-a-question-of-action/ Original Article by David Nelles Okay, we’ve seen the missing willingness of few marketers to get into dialog with their target group in social networks. Now, it’s a fair turn to give these execs some rules on how Facebook can also work for them. Through my research, I’ve come across a ... http://www.ethority.net/blog/2009/04/15/the-five-pillars-for-a-successful-facebook-fan-page/