http://www.ethority.net/blog This is ethority's weblog for social media monitoring, analysis, research and marketing Wed, 13 Jan 2010 09:06:42 +0000 http://backend.userland.com/rss092 en “Birth announcement of Social Media Brand Building” of Sten Franke and Roman Schael is now available as a presentation, which visualise the Social Media elementary principles. Enjoy! ethority - Social Media Brand Building (EN) View more documents from ethority. http://www.ethority.net/blog/2009/10/27/the-visualisation-of-birth-announcement-of-social-media-brand-building/ Consumers today are everywhere not easy to grasp, whether from the perspective of the classic channels such as TV, Print, Radio and particular not from Social Media perspective. Media usage behaviour has become fragmented that the close bond between many brands and consumers is disbanding. The medium Internet enables ... http://www.ethority.net/blog/2009/10/22/birth-announcement-of-social-media-brand-building/ Original Article by David Nelles All beginning is hard. The dialog with customers in user generated communication channels will be more than just a free will thing to do in the future, but utmost it will become the obligation of companies. After companies have been quite detached in the last decades ... http://www.ethority.net/blog/2009/05/08/the-five-big-mistakes-of-customer-dialog-in-social-media/ Original Article by David Nelles There it goes; Twitter has become a substantially relevant PR tool. Hence, within only few months a number of brands have experienced, how fast a crisis can spread - thanks to this channel of the 140 characters. The American painkillers Motrin had encountered the anger and ... http://www.ethority.net/blog/2009/04/21/twitter-and-communication-crisis-%e2%80%93-a-question-of-action/ Original Article by David Nelles Okay, we’ve seen the missing willingness of few marketers to get into dialog with their target group in social networks. Now, it’s a fair turn to give these execs some rules on how Facebook can also work for them. Through my research, I’ve come across a ... http://www.ethority.net/blog/2009/04/15/the-five-pillars-for-a-successful-facebook-fan-page/ Original Article by David Nelles The benefit of social media is undisputable in regard to the dialog between customers and companies. Particularly, the dialog within 140 characters stood out the most in the core of public discussion concerning the usage of collaborative media in business area. Yet, the Customer Relation Management ... http://www.ethority.net/blog/2009/03/31/twitter-%e2%80%93-an-important-part-of-social-crm/ Original Article David Nelles Users as brand evangelists – as multipliers of brand messaging in social media? Yet, marketers and communications execs perceive this reality as threat. Although, at the same time marketers don’t actually have any control over their brands in social media. The success of brands in social media starts ... http://www.ethority.net/blog/2009/03/30/coke-gets-in-sync-with-social-media-brands%e2%80%99-fans/ Original Article by David Nelles Social media marketing only works when a user gets a real added value through his/her engagement. This means: The interaction with brands in user generated channels must result in a measureable ROI for users, as to achieve successful marketing in this area. Thereby, in his latest ... http://www.ethority.net/blog/2009/03/24/success-through-user%e2%80%99s-roi-%e2%80%93-what-is-the-added-value-in-social-media-for-users/ Original Article by David Nelles In an interview with AdAge magazine Jimmy Wales gives his estimation about marketers’ strategy of  mass collaboration in digital platforms like wikia.com. But Walles also thinks that the real success of this media is often overshadowed by marketers’ fear of losing control.  Thereby, brands are still ... http://www.ethority.net/blog/2009/03/16/how-control-can-damage-the-dialog-with-consumers/ Original Article by David Nelles Even for companies in B2C area, it’s quite evident that social media serves as a very efficient communication channel in the area of marketing and company’s communication. However, what about the use of social media in the area of B2B? Does a digital and interactive dialog ... http://www.ethority.net/blog/2009/03/13/social-media-%e2%80%93-a-case-for-b2b-marketing/