March 26th, 2012 by Sten Franke
The media have a new favorite web topic: Pinterest. For days they cover the image-based network over and over again. The amazing recent development shows the potential of the web pin board and has become a hype topic, in my opinion rightly so. However, most only capture a small part of the current news. If you summarize all reports, a thrilling news mosaic emerges.
The dpa – Germany’s biggest press agency – initially looked at the judicial challenges of pinterest. “Most German jurists conclude that Pinterest violates the copyright” the agency quotes lawyer Carsten Ulbricht. Though, he doesn’t see a wave of dissuasions rolling. Especially as the principle “Nullo actore, nullus iudex” applies. Where there is no claimant, there is no judge.
Irrespective of these concerns the web pin board is a true social media phenomenon. In no time the image pin board turned hot topic in the web 2.0 world. The least know exactly what they talk about, though. That’s why we offer the 3rd part of the Pinterest story (in German: 1st part, 2nd part) with further facts about the usage and demography.
- The image site attracted 17.8 Mio users in the USA according to Focus Online, which signifies an increase of the factor 44 since May ‘11
- According to a study by Shareaholic, Pinterest generates more referral traffic than twitter or Google+
- The boom could pay off soon: apparently venture capitalists are willing to invest at US $ 1 billion+ rating
![Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]](http://www.mdgadvertising.com/blog/wp-content/uploads/2012/02/infographic-marketers-guide-to-pinterest.png "Marketer's Guide To Pinterest: Pin It To Win It [infographic by MDG Advertising]")
March 14th, 2012 by Mathias Buerk
Getting into China’s social media market is not easy. The market is massive with over 500 Mio. internet users so it is hard to keep track of its developments. Furthermore censorship is high in China. Google, Facebook, Twitter, Amazon, and so forth are banned. In most other countries they are the dominant players, but in China they only play a marginal role as they are hard to reach. And last but not least the language barrier for Westerners is huge.
Nevertheless, our Global Scalability allows us to overcome these frontiers. With native speakers in 70+ languages, ethority is able to get into China’s Social Web.
In the first step, we should take a quick glance into social media platforms offered in China. Here the prism by ethority gives us a clear view with 171 platforms sorted according to category in China and at the same time it shows the Chinese social media behavior. The quantity of platforms offered in each category, tells us how relevant and important the respective categories are. Compared to the German version, this is a whole new world.
In China, there are many copies of the platforms we know. The strict government control from China urges a unique formation of their own social media world. But it doesn’t stop the great interest in web 2.0. On the flipside of the coin, it creates a new market. Since China’s market is closed, an opportunity is given indirectly to Chinese platforms to grow and to cover the national demand. In this case, the Chinese platforms have a better chance to improve and gain a big market share of the global internet market. That’s why 3 of the Top 10 most valuable Social Media enterprises worldwide are Chinese.
Since the Social Web is growing rapidly, the information in the prism might necessitate slight changes over time. We are happy to read your comments on our blog. You find the download of the Chinese Social Media Prism here.
Chinese Social Media Prism
July 4th, 2011 by Susanne Krohn
“Life is like a rainbow. You need both the sun and the rain to make its colors appear.” This quote seems especially fitting when looking back on the summer party that ethority hosted last Wednesday in Hamburg, Germany. 70 invited guests gathered at one of Hamburg’s hip locations, the east hotel. Their curiosity could not stop them from braving the rain and following the invitation to be part of an exclusive pre-launch of ethority’s latest Social Media technology. Even though the summer party was missing some sunshine the guests and the entire ethority team celebrated the pre-launch of their new monitoring solution full of positive perception. The “gridmaster” is a tool developed by the Web 2.0 specialists from Hamburg which is the only one available on the market that translates Social Media campaigns into relevant marketing key figures, like gross reach and ROI.
Georg Stolz, CEO of Arbeitsgemeinschaft Media-Analyse (ag.ma), ethority-CEO Sten Franke and COO Benedikt Köhler discussed the future of Social Media measurability and key figures for the assessment of impact and efficiency of campaigns as well as the comparability of Social Media measures in front of 70 invited guests from the agency and digital business in Hamburg.
“The time of trial is over, Social Media is an important part of the communication mix by now: campaigns get more elaborate and require a comprehensive budget. For companies and agencies involved with Social Media it becomes more important to verify their success not just qualitatively. Social Media monitoring can do much more than capture and count clippings in the meantime”, says Sten Franke, CEO of ethority.
Sten Franke added: “With the ethority gridmaster we can offer our customers the opportunity to capture campaign impact and efficiency in established measurements like gross reach and contacts and use this as a basis to illustrate the return on investment. The ethority gridmaster is particularly suitable for the preparation of pitches for agencies: The tool is able to identify exciting insights, relevant channels and quantitative provable potential for the customer even in the short term. Positive reactions and a vivid discussion about Social Media KPI’s on the evening of our pre-launch proved that the market is ready for it.”
The full version of the gridmaster will be presented exclusively by ethority at the dmexco on Sept-21 and 22 in Cologne in front of a professional audience.
February 27th, 2011 by Sten Franke
Social media users see “Black Swan” as Best Picture, Darren Aronofsky as Best Director, Natalie Portman as Best Actress in a Leading Role and Jeff Bridges as Best Actor in a Leading Role.
Social media users see “Black Swan” as Best Picture, Darren Aronofsky as Best Director, Natalie Portman as Best Actress in a Leading Role and Jeff Bridges as Best Actor in a Leading Role.
ethority has analyzed over 40,000 user opinions relating to the Oscar nominations in forums, blogs and on Twitter with the help of its Web-Monitoring Software Technology. The most interesting question for the research team was: Which of the nominated films and stars are being most heavily discussed in English and German language social media channels? Who are the hottest candidates for the Academy Awards in user-generated media?
The results of the study provided a few surprises. According to social media users, the films are running neck and neck. The differences between Black Swan (17%), True Grit (14%) and Inception (13%) are so small that we will be waiting with bated breath until the envelope is finally opened on Sunday night. The picture is clearer for Best Director: Darren Aronofsky, with 31% of all posts, is significantly ahead of David Fincher (23%) and David O’Russel (18%) – according to the users, we at least know that the winner’s name begins with the letter “D”.
Things are even closer in the race for Best Actor: Jeff Bridges holds a lead over James Franco (both 24%) of only a few hundred posts. Jesse Eisenberg is only 4% behind. By far the clear favorite amongst film bloggers and commentators for Best Actress is Natalie Portman with 45% of all posts. Anette Bening (17%) and Michelle Williams (15%) can’t even make out the leader’s tutu from that distance.
Sten Franke, founder and CEO of ethority comments: “As a film buff and enthusiast, I would have expected The King’s Speech to have been discussed far more strongly and to have stood higher in the users’ favor. But at the end of the day, we are only showing what the community thinks. The Academy has the final say! We’re keeping our fingers crossed.“
The core of social media lies in the interaction with the target group. Automated social media monitoring offers the possibility to identify what users think about a film, a brand or a company. Users utilize the social web to air their views and opinions honestly, without any sugarcoating.
“Monday will mean going into the office early after a long Oscar night.” Adds Benedikt Köhler, COO of ethority. “We will want to compare our own generated data with the Academy results as quickly as possible and see how buzz developed during the Oscar night. The results will, of course, be available to read in our blog.”
About ethority: ethority GmbH & Co.KG as a Social Media Specialist is one of the leading providers of social media monitoring, strategy consulting, marketing, branding and market research in the field of social media. Ethority has been working successfully with large German and international businesses for more than 10 years. The company’s client base includes global and online brands and medium-sized companies in the field of B2C and B2B who are looked after by the more than 50-strong ethority team based in Hamburg, Munich and Atlanta.
January 26th, 2009 by Sten Franke
The Social Media Club Hamburg has launched officially. The venue at ethority was fully packed with 65 people and thus, this fact has definitely exceeded our – David, Jonas and me – expectations as club initiators.
Again, we would like to thank all for the active interest in social media and your support by attending the first meeting of SMC Hamburg. Our special thanks go to Mark Pohlmann – with his speech “Talking isn’t enough. From the love for Social Media to the need for more professionalism”- which provided positive discussions that night. The feedbacks coming from the guests reaffirmed our estimation that this kind of club in Hamburg could work out quite well. Well we have to admit, one critic point does hold its case: the beer was not cold enough – sorry Nico.
In overall, this development shows again that Hamburg has established itself as the epicenter of social media in Germany. Sorry Berlin and Munich, that we took your hope away 
. We are looking forward for the next meeting of the Social Media Club Hamburg. Until then, free as Mark Pohlmann: “Connect knowledge and convey externalities into internalities”
Stream:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Download audio stream:
Audio Stream from the first Social Media Club Hamburg
We would like to thank Timo for his audio files.
January 14th, 2009 by Sten Franke
We just started a xing group for the Social Media Club Hamburg.
The aim ist not just to talk about the SMCHH than rather creating a discussion forum about all relevant topics regarding social media. The most popular topics will be evaluated in the SMCHH meetings once a month.
Join the discussion:
http://www.xing.com/group-32454.1ca775
Most topics are in German but we also have a section for our English natives!
January 5th, 2009 by Sten Franke
The first meeting of the social Media Club Hamburg will be on the 22.01.09 @ethority in the Portugal-Haus, Büschstr. 7, Hamburg.
Büschstrasse is the street connecting the Gänsemarkt with the Colonnaden.
Agenda:
6pm: Welcome drink, finger food and Get Together
7pm: Opening speech Nils Maier
7:15pm: Brief presentation of team and all participants
7:30pm: Agenda & Goal Setting 2009 Social Media Club Hamburg
8:00pm: Keynote Social Media Case Study: tba
8:30pm: Networking with drinks and bagles
Everybody who is interested in Social Media or wants to get involved in the Social Media Club Hamburg is welcome. Please send me an email if you would like to join SMC_Hamburg (at) ethority.de.
More information:
Social Media Club Hamburg Wiki
Event on Facebook
Event at Xing
December 5th, 2008 by Sten Franke
This week we started a new local team of the Social Media Club. Our aim ist to meet in informal and laid back atmosphere and offer eyerybody who is interested in Social Media a place to go to.
Early 2009 we will interview Chris Heuer, Founder of the Social Media Club, for a little podcast about the idea of the Social Media Club.
Up to this moment we are still organizing our team of the Social Media Club Hamburg.
Everybody who is interested in gettting involved, please contact me SMC_Hamburg@ethority.de
Our first meeting will be on the 22.01.09 7pm @ ethority (Protugal-Haus, Büschstr. 7)
Available updates:
FanPage in Facebook “Social Media Club Hamburg”
or www.twitter.com/SMCHH
August 29th, 2008 by Sten Franke
Just like last year, ethority will present its services and new products all around 360° Social Media Strategies at this year’s omd in Düsseldorf, Germany, from the 17th till the 18th of September 2008.
We are looking forward to serve as a tour guide on both days to present the convention’s highlights to interested exhibition visitors. If you are one of them and are interested in taking the tour, please apply here.
Of course, you can come by our stand (J40/Hall 11) without having registered at any time. Assure yourself of our expertise in the field of Social Media Marketing and Research.
Ethority’s bloggers are also thrilled to be there – Nils and David to be precise. They will do their best to give real time updates on omd highlights via Twitter.
Also, they’ve already reserved their seats in the Blogger Area and cannot wait to see who they’re going to bump into at the Night of the Bloggers.
Seat yourself in the Blogger Area here. To be on the guest list for the Night of the Bloggers at the Bar Konvex, Oberbilker Allee 26, follow this link.
