Article by Fiana de Guzman published on August 29, 2008 and filed unter Events, Social Media Monitoring, Word of Mouth Marketing, ethority by using the tags 360 social media strategies, blogger area, Night of the Bloggers, omd, tour guide.
Just like last year, ethority will present its services and new products all around 360° Social Media Strategies at this year’s omd in Düsseldorf, Germany, from the 17th till the 18th of September 2008.
We are looking forward to serve as a tour guide on both days to present the convention’s highlights to interested exhibition visitors. If you are one of them and are interested in taking the tour, please apply here.
Of course, you can come by our stand (J40/Hall 11) without having registered at any time. Assure yourself of our expertise in the field of Social Media Marketing and Research.
Ethority’s bloggers are also thrilled to be there – Nils and David to be precise. They will do their best to give real time updates on omd highlights via Twitter.
Also, they’ve already reserved their seats in the Blogger Area and cannot wait to see who they’re going to bump into at the Night of the Bloggers.
Seat yourself in the Blogger Area here. To be on the guest list for the Night of the Bloggers at the Bar Konvex, Oberbilker Allee 26, follow this link.
Article by Nils Maier published on August 15, 2008 and filed unter News, ethority by using the tags blogger, ethority, fiana de guzman.
This week we would like to welcome a new blogger at ethority. From now on David, Alexander, Alic, Wilton and I won’t be the only ones blogging about social media for ethority. In the future, Fiana will be concerned with tech-gossip and will host ethority’s upcoming vodcast.
Hey Fiana, why don’t you introduce yourself?
Hey everybody!
Working at ethority, I constantly discover new (web-)worlds that fascinate me. They’re funny, crazy, pathetic, preposterous, weird, exciting or simply interesting. Every day there’s something new and it seems almost impossible to grasp everything that is going on in the web 2.0 world today – it really is a jungle out there! And I love it! That is why I cannot wait to share my thoughts with you. I will start a tech-gossip column that will at least fill you in on what’s going on in my world – the web 2.0 world that is, of course. Moreover, I will be in charge of ethority’s vodcast we are working on right now and a few podcasts, so that there will not only be “ink” but also sound (in two different languages) and visual of me. Until then, I will post blogs on this site concerning different topics.
See you soon!
*Fiana*
Article by Fiana de Guzman published on August 14, 2008 and filed unter News, Reputation Management, Social Media Monitoring, User Generated Content, ethority by using the tags campaign, ceo, CEO reputation index, election, financial times, fortune 500, McCain, media partner, obama, reputation, social media, study, US presidential elections.
At the moment ethority is working on a study about the US presidential elections 2008. Our database for this study is a compilation of user opinions found in social media such as forums, weblogs and newssites.
These user opinions concern the two candidates Barack Obama and John McCain in general, as well as their image, climate protection, immigration policy and campaign topics such as education, trade, health, foreign and security policy. Since this is an international matter, we will account for English speaking as well as German and Spanish speaking internet users. Our crawler technology searches for all relevant user postings, verifies and categorizes them automatically.
The Financial Times Germany (FTD) will be presenting this study exclusively for the German market in August. Moreover, to accompany this study, we interviewed Stefan Prystawik (Republicans Abroad) and Shari Temple (Democrats Abroad) and produced a podcast focusing on campaign strategies 2.0 in the USA. The podcasts will soon be available on our Website.
Another highly interesting project we are working on at the moment, is a CEO reputation index of the Fortune 500. In collaboration with manager magazin, ethority already conducted a similar study focusing on the “German” Fortune 500.
Now, we are looking for a partner outside of Germany who is interested in presenting a social media study. Of course, we are open to further suggestions and appreciate new ideas. You can contact me directly at Fiana.de.Guzman(at)ethority.de
I am looking forward to hearing from you.
Fiana de Guzman
Article by Fiana de Guzman published on August 1, 2008 and filed unter Social Networks, ethority by using the tags social network.
Two days ago, Nick O’Neill posted about his experience with the social web on socialtimes.com “and no matter how many tools or websites are developed, it still all boils down to communicating with others. So after using tool after tool, site after site, I’ve come up with the 10 commandments that everything on the social web should embrace.” Therefore, in accordance with our (ethority’s) interest in social networks – a little directory for all existing and upcoming social networks: The 10 Commandments of the Social Web.
1. Thou shalt enable sharing with everyone
2. Thous shalt support all forms of media
3. Thou shalt provide provide users with a face
4. Thou shalt provide granular privacy settings
5. Thou shall not overload users with email notifications
6. Thou shalt provide a central request repository
7. Thou shalt provide a central activity feed
8. Thou shalt be absolutely transparent with users
9. Thou shalt be a conduit for data, not the sole owner of data
10. Thou shalt provide an API for others to access
