July 26th, 2012 by Alexander Becker
Burson-Marsteller took a look at the Fortune 100 companies and identified five social media findings for 2012. Among them are that the users speak a lot about them, that video content constitutes a huge growth factor, and that engagement has become a “second nature” of companies.
Of particular interest is the fact that ever more businesses maintain channels on ever more social media platforms. They settle more quickly on new platforms like Pinterest, or Google+ and use them actively. This shows: the challenges to social media and community managers are rather becoming more complex than easy.
But have a look by yourself:
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