March 14th, 2012 by Mathias Buerk

Getting into China’s social media market is not easy. The market is massive with over 500 Mio. internet users so it is hard to keep track of its developments. Furthermore censorship is high in China. Google, Facebook, Twitter, Amazon, and so forth are banned. In most other countries they are the dominant players, but in China they only play a marginal role as they are hard to reach. And last but not least the language barrier for Westerners is huge.

Nevertheless, our Global Scalability allows us to overcome these frontiers. With native speakers in 70+ languages, ethority is able to get into China’s Social Web.

In the first step, we should take a quick glance into social media platforms offered in China. Here the prism by ethority gives us a clear view with 171 platforms sorted according to category in China and at the same time it shows the Chinese social media behavior. The quantity of platforms offered in each category, tells us how relevant and important the respective categories are. Compared to the German version, this is a whole new world.

In China, there are many copies of the platforms we know. The strict government control from China urges a unique formation of their own social media world. But it doesn’t stop the great interest in web 2.0. On the flipside of the coin, it creates a new market. Since China’s market is closed, an opportunity is given indirectly to Chinese platforms to grow and to cover the national demand. In this case, the Chinese platforms have a better chance to improve and gain a big market share of the global internet market. That’s why 3 of the Top 10 most valuable Social Media enterprises worldwide are Chinese.

Since the Social Web is growing rapidly, the information in the prism might necessitate slight changes over time. We are happy to read your comments on our blog. You find the download of the Chinese Social Media Prism here.

Chinese Social Media Prism

Chinese Social Media Prism


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