February 24th, 2012 by Mathias Buerk
Today we are pleased to have Henrik von Scheel (@von_scheel) answering our Friday5. Henrik is member of Board of Directors at ethority. Furthermore he is Advisory Board Member at Google (EMEA), as well as Managing Partner and Senior Vice President for Venture Capital at 3i Capital Group. Prior to this he was a board member at IBM Venture Capital Group and responsible for the development of strategic partnerships and potential markets. Additionally, Henrik von Scheel was visiting lecturer at the Copenhagen Business School. He also was book co-author of “Applying Real-World BPM in an SAP Environment”.
With more than 15 years of experience, Henrik von Scheel has led the reorganization of strategies, processes and technologies of various Fortune 500 companies. Henrik is recognized for his professional leadership in e-commerce and social commerce, as a trend spotter, author, event speaker and investor.
1. Which recent 5 numbers in social media impressed you most?
#1. The increased importance of making sense out of social media data as “Big Data” is a big market and big business with $50 Billion by 2017.
# 2. 63%: percentage of CMOs that said ROI will be the standard for performance by 2015 and less than 50% of all businesses measure ROI.
# 3. +27 Social Media monitoring tools acquisitions in 2011. What will happen this year?
# 4. 2012 Social media monitoring benchmark rates ethority #1 out of 26 leading global providers.
#5. 10 Mio: Pinterest the fastest standalone social media platform to reach 10 mio.
2. Social Media Trends – which is the next big thing in your opinion?
In my opinion there are two key trends within social media intelligence. First the ability to link social media data to online sales to measure the ROI, optimize the performance thereof and add predictive analytics to forecast your sales. Second, the four new forces in the new consumer centric business model that re-established the balance between new marketing funnel and consumer empowerment.
3. Social Commerce on facebook – pro or con?
I remember when eCommerce and social media monitoring was doomed dead before it really got started. Now with Social Commerce it is the same, there is only a pro, with more than 1 billion people or >70% of internet population on facebook it is a consumer platform that shouldn´t be ignored. It’s simple, participate and reap the fruits of the first mover advantage or wait a couple of years and join once a best practice.
4. The new timeline on facebook – better or worse than before?
Short and simple – I love it
5. Will mobile use change social media?
It already has: 38% of internet users have a smart phone. They are more intensive users of social networks than people without a smartphone. On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps.
You might also be interested in these articles:
- Meet the Trendsetters – Erik Qualman of Socialnomics About Social Media Trends
- Friday5 – Lon Safko about Social Media Trends and Fusion Marketing
- Pinterest, Glancee, or BranchOut: Why Facebook is its own internet for long
- Meet the Trendsetters – Dave Kerpen of likeable about Social Media and Trends
- Twitter and Communication Crisis – A Question of Action