February 17th, 2012 by Mathias Buerk
A SOMEMO study revealed lately which criteria varying Social Media Monitoring tools fulfill. It turned out that “ethority‘s gridmaster offers nearly all this evaluation framework considers. The only limitation is that image-data of photos or video files are not analyzed, which none of the vendors offers at the moment.” Out of 26 global Social Media Monitoring providers ethority scored highest although offering an average price.
Further conclusions that can be drawn out of this analysis are that free basic listening tools do not offer an appropriate quality of Social Media Monitoring. The user has to do a lot of data analysis by himself. In case you want a professional solution, you have to get a professional tool. The overview of the results of the analysis is to be found here. Decide what you want, and who you want to do it.
Benchmark Study Social Media Monitoring Tool - ethority best!
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[...] der Unternehmen den ROI ihrer jeweiligen Social Media Kampangnen messen. Dabei gibt es längst Social-Media-Intelligence bzw. Monitoring-Tools – wie den gridmaster – mit denen sich der Return on Investment einfach analysieren lässt. [...]
[...] all businesses measure the ROI of their Social Media campaigns, although for long there are already Social Media Intelligence or Monitoring tools which can easily analyze Return on Investment – like ethority’s gridmaster. In addition to [...]
[...] der Unternehmen den ROI ihrer jeweiligen Social Media Kampangnen messen. Dabei gibt es längst Social-Media-Intelligence bzw. Monitoring-Tools – wie den gridmaster – mit denen sich der Return on Investment einfach analysieren lässt. [...]
[...] der Unternehmen den ROI ihrer jeweiligen Social Media Kampangnen messen. Dabei gibt es längst Social-Media-Intelligence bzw. Monitoring-Tools – wie den gridmaster – mit denen sich der Return on Investment einfach analysieren lässt. [...]