September 30th, 2011 by Nelli Ranck
For the first time in the history of the IAA electric cars got their own exposition hall. These vehicles carry nowadays the hopes of the automotive industry and have a permanent place in the social web as well.
The Volkswagen E-Up, which is not on the market until 2013, is already the most discussed and recommended electric car on Facebook & Co. The Opel Ampera, scheduled for German market release in November, makes up the second biggest volume on the social buzz.
Two Audi models, the new A2 and the Urban Concept, hold the third and the fourth place, while the fifth position is occupied by the electric car pioneer Toyota Prius. Smart Fortwo ED, Nissan Leaf, BMW i8, Mitsubishi i-MIEV and VW single-seater urban study Nils complete the list of the most discussed and recommended cars in social media.
These are the results of an exclusive car study, which ethority conducted for the magazine “auto motor sport”. During the IAA, we analysed what electric and hybrid car models get the most attention from the visitors.
The percentage of buzz volume in social networks is an important indicator of brand strength. Sentiment analysis provides evidence for the effective design of communication messages and the expansion of a unique positioning of the car brand to fans and potential buyers. Trend forums provide insightful information on relevant topics of the future.
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