June 17th, 2011 by Susanne Krohn
Discussions about another possible dot-com-bubble boiled up again when the value of LinkedIn soared into vertiginous heights. On its first day of trading LinkedIn’s IPO was up 109%, bringing the company’s valuation to $9 billion.
Apart from LinkedIn other tech companies are also under close scrutiny now. ethority wanted to know just how much buzz this discussion is generating. Therefore, our ethority research team initiated a Social Media monitoring study. With the support of our own gridmaster Social Media monitoring tool the industry talk about internet companies was recorded. The results of the “ethority Bubble Barometer” can be found in the infographic below.
According to the findings of the study Facebook and LinkedIn are the most frequently mentioned names associated with the internet bubble in Social Media. With Microsoft’s purchase of Skype for $8.5 billion in May, it may come as no surprise that the internet phone service also ranks in the Top 5 of all internet bubble related discussions online. A closer look at the analysis also reveals that the Social Media users tend to prefer blogs over forums and microblogging when debating the topic. The ethority study unveils that blog posts concerning the “bubble 2.0″ dialogue amount to 90 % in English-speaking community. While German and French web users also preferably opt for blogs, they also initiate discussions in forums, which add up to just below 50 % of the conversation share. Twitter is the community channel that is used the least when it comes to the lively web discussion generating just below 5 % of the buzz.
While there is no denying of the fact that the excessive valuations of the large tech firms continue to raise discussions of another possible dot-com-bubble, the answer yet remains uncertain.
