December 4th, 2008 by Sten Franke
In Germany, it’s common knowledge that many PR agencies, communication companies and organizations as well as the classical media are having such a hard time adopting to social media. Well, it’s kind of giving Neanderthals a moon landing’s instruction and that is how, the brilliant idea of social media from U.S giant industries come across for communications-PR executives in this country. Actually, I might formulate this a bit too harsh and certainly it doesn’t apply to every PR agencies, communication companies and journalists in Germany.
But we can definitely say that a vast majority of communication executives are aware of social media but they just don’t know, how to deal or to connect with it. Although, they only have to follow the four simple fundamentals of communication in social media: transparency, dialogs, authenticity and velocity. The consumer generated communication channels enable journalists, bloggers as well as everyday people to be actively engaged in contributing, discovering and sharing information. Twitter, in particular, offers the optimal vibrant online exchange of information.
The U.S social media relation experts utilize this fact. Hence, the idea of PR and twitter is now continuously being pursued after the 140 character press release coming from Social Media Think Tank. This project is called MicroPR and it aims to provide an exchange information platform on Twitter for companies, agencies and journalists.
As mentioned by Brian Solis and Stowe Boyd, the formula behind this idea is actually quite simple:
PR + Media+Twitter = @ MicroPR
This service should benefit both Media and PR execs. The idea is clear: media professionals are always on the move, looking for answers for their research – company’s figures, business statistics or even expert’s opinions on specific subjects. By using Twitter stream MicroPR, journalists can tweets their questions and hence, build a pool company’s speakers, experts and PR managers.
Brian Solis wrote about the new Twitter service:
Through Twitter, MicroPR connects journalists and bloggers to qualified, targeted PR professionals who can help you with the stories you’re currently writing
And this is how MicroPR actually works in practice:
In fact, this is not such a bad idea at all, if critical mass of PR specialists and journalists are active on Twitter. Whether this critical mass has yet to unfold in Germany, well I actually doubt it, but who knows, what will be for the coming years? Twitter is for certain, an idea worthy of a follow up consideration, right!?
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