May 13th, 2008 by admin
With immediate effect, the ethority GmbH & Co. KG includes the web service Twitter und large networks such as Xing in their monitoring and advisory portfolio. According to NZZ (Neue Züricher Zeitung), the number of twitter users has doubled within the past six months. But also the many-to-many communication within the online communities of major networks becomes increasingly important for the social media analysis.
With this extension, ethority is the state-of-the-art provider in the field of social media analysis. Micro-blogging and communication in online communities within the major networks produce a flow of information which should not be underestimated and which has to be evaluated accordingly.
Nils Maier, Director Business Development and Operations at ethority, states: “Monitoring the micro-blogging service Twitter enables us to be directly located at the pulse of sentiments and opinions of the consumer generated media. Not only the ordinary internet user has discovered Twitter but also journalists and news agencies increasingly use this service in order to spread information within the web. This development indicates that ‘twittering’, as a type of communication channel, will establish itself more and more and, thus, becomes highly interesting from the perspective of social media analysis. A specific field of application for the twitter survey is the utilisation of received information as a leading indicator for the issue management. In the United States, it is customary that companies keep an eye on twitter. On this point, see also Michael Arringtons experiences with Comcast. We have modified ethority’s range of services in order to provide our clients with an overall insight into web 2.0 communication. Hereby, overall means not only the conventional websites, weblogs and online communities but also network communities and twitter streams. “
