March 10th, 2008 by Sten Franke
German users like to present themselves in online networks such as StudiVZ, Xing, etc. But what is their opinion of these networks? Which communities enjoy a good reputation with their clientele and which are rather disreputable? Which networks are frequently discussed within the web?
Particularly noticeable about these results was the fact that, in the context of networks, the blogosphere picked out Xing as a central theme exceptionally often. With 7,5% of the Blogbuzz, StudiVZ comes in second in the ethority ranking.
The positions seem to be closely linked to the latest discussions about the intended marketing measures of these two networks. A surprise within the ethority Buzz Ranking was the position of the community netmoms.de. In the blogger-ranking, the Net-Moms achieved the fifth place.
Within the community Buzz about networks, Lokalisten is the major issue. For them, it seems, the relaunch of their portal was highly profitable. The freshly renovated community unites 21% of the buzz within online communities. In this comparison, the network Kwick achieves the second place.
A surprise, however, was the position of StudiVZ in this ranking. The users seem to be much less interested in the issue StudiVZ than the coverage in the traditional media gives reason to believe. Bloggers are, of course, excluded from this assumption.
-grafics follow-
„This Ranking illustrates that a large number of bloggers reflect and exert influence upon the general media coverage concerning XING and StudiVZ. In contrast to this, the exchange of opinions and recommendations of beneficial product values is rather associated with user and customer communities. At this, private experience communities are therefore the most discussed, linked and recommended. Recent studies were able to show that such user recommendations or word of mouth are the mainspring for the growth of social networks” affirms Sten Franke, managing director at ethority and head of the research group “customer satisfaction” at BITKOM.
In the course of this week, further results of this study will be presented here. It pays off to resume reading
